Bacardi has appointed Mother New York and London as the global creative agency for iconic gin brand, Bombay Sapphire.

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Bacardi has appointed Mother New York and London as the global creative agency for iconic gin brand, Bombay Sapphire. Cheers! 

Bombay Sapphire and Mother Join Forces

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Now in its eighth year in the city of dreams, Mother in Los Angeles is cementing itself as one of the top agencies on the West Coast. To help CCO Jed Cohen and head of production Erin Goodsell achieve this, Mother in LA has announced hiring 

Gosper joins Mother from Droga5 ANZ, where she has been since 2019, most recently serving as General Manager. There, Gosper notably ran Carlton & United Breweries, including premium global brands Asahi Super Dry and Peroni and local icon Victoria Bitter. Gosper brings decades of experience to Mother Los Angeles, including years spent at Grey London and Naked Communications in London and a stint as a journalist for The Australian.

Gosper is an international award-winning accounts leader (Cannes Lions, Clios, Creative Circle, One Show, etc.) At Grey London, she led Lucozade Sport 'Made to Move' — a multi-Cannes Lion award-winning campaign featuring heavyweight and Olympic champion Anthony Joshua.

“When Mother calls, you always answer (or call her straight back… sorry mum!). For me, Mother has always been up high on a pedestal - for both the work and the talent. For their unbridled creativity and unwavering integrity. For a culture that cares about people over profit. As a mum, their mission of “making our children proud” couldn’t be more significant. It is a dream to join this exceptionally talented team and their valued client partners and, hopefully, make my daughter proud.” - 

Rastakhiz joins Mother from Anomaly LA, where she has been for the last eight years, most recently serving as head of strategy working across the agency's Coca-Cola and General Mills portfolio, as well as pillar accounts like Starbucks and Liquid IV. Before Anomaly, Nika worked at Droga5 and Publicis New York, leading brand planning across various categories, from COVERGIRL to Cadillac.

“I can't believe how lucky I am to join Mother at this inflection point in their story. I'm not joking—a bird shat on my head right after I accepted the offer. On my actual head. With enormous gratitude for the existing foundation, I can't wait to help carve out the unique and prominent role that Mother LA can play for existing and prospective clients, the Motherverse, and the creative talent pool in this city.” - 

here

Mother in LA Has a New Managing Director and Head of Strategy

The campaign is centered on iShares' role in championing investor progress and unlocking opportunity across markets, seeking to match the ambition of investors, large and small.

BlackRock's new iShares brand campaign, “The Market is Yours,” centers on the brand's role in championing investor progress and unlocking opportunity across markets, seeking to match the ambition of investors, large and small.

“This campaign reflects iShares’ longtime role in paving the way for millions of people globally to access the capital markets. At the heart of our strategy is the desire to open more market opportunities for more people,” said R

am Subramaniam, Chief Marketing Officer and Global Head of Digital Wealth for BlackRock

. “Investing is critical to the financial well-being and dreams of individuals and families, and this campaign celebrates the role iShares can play in making those aspirations a reality.”

The campaign’s anthem film, directed by Reynald Gresset of Caviar, portrays a setting that has traditionally been the realm of professional investors to symbolize how iShares ETFs can provide investor access to all, opening up an expanding world of market opportunities.

The new global campaign, created in partnership with Mother Berlin and New York, coincides with the 25th anniversary of the iShares brand.

The Market Is Yours with iShares

Katie Mackay-Sinclair, Chris Gallery, Felix Richter and Teri Miller are elevated to global team, leading the Mother Family of agencies into the future

Mother has announced a newly formed global partnership group, the next generation set to lead the Mother Family of agencies. Approaching 30 years in business, and proudly remaining independent, the new operating group is tasked with stewarding Mother towards the next 30 years. The group will work with and report into global CEO Michael Wall and Mother’s founder, Robert Saville.

 (Global Chief Client Officer) who both joined Mother in 2022; and 

 (Global Chief Strategy Officer), who have been with Mother for almost their entire careers, and have led the evolution and successes of the London office over the past eight years. They will retain their existing responsibilities alongside their new global roles.

Michael Wall, Global CEO said: “This is a world class team. And they are proven and high quality practitioners for Mother."

"We believe that there has never been a better time to be a truly independent creative agency that is focussed on its clients, genuinely cares for its people and can act with clarity, speed and at scale in today’s marketplace.” 


Felix Richter becomes Global Chief Creative Officer, the first in Mother’s history, and will be working closely with the CCO’s across Mother’s offices in Berlin, Los Angeles, New York and Shanghai, and continuing oversight of London’s creative output.

Felix joined Mother as CCO of the London office in 2022, after 11 years at Droga5 in New York. He has brought great creative momentum to Mother, winning multiple back-to-back Agency of the Year titles, including International Agency of the year from Adweek in 2024. Mother London’s most recent work for Uber, KFC and IKEA, amongst others, has been heavily lauded.

Teri Miller becomes Global Chief Client Officer and is also promoted to US CEO, reflecting her role in transforming and growing Mother in New York and Los Angeles. Teri joined Mother in 2022 as US President from 72andSunny. In her three years, she has been pivotal in Mother’s growth. In the past year alone, there are 11 new clients, including Electronic Arts, General Motors, BlackRock and General Mills.

Katie Mackay-Sinclair and Chris Gallery have been at Mother for 17 and 16 years, respectively, originally joining as strategists. They made the transition into leadership as Heads of Strategy, before becoming Partners of the London office and are responsible for Mother’s longest-running, most effective and creatively renowned client relationships there. As part of the global team, Katie is elevated to Global Chief Brand Officer and Chris assumes the role of Global Chief Strategy Officer.

With a dramatic rise in client interest in independents with global capabilities, Mother is doubling down on working together across offices and the Family of agencies, building on what they are already doing for clients including Uber, Google, Dow Jones, Blackrock, Electronic Arts and more.

Mother’s entrepreneurial spirit has seen them birth, support and co-create a best-in-class integrated offering, through the growth of Mother Design in both the US and UK markets, the successful launch of Media by Mother, as well as investment in independent creative businesses 

SuperBloom House

Run Deep

Small World

Founder Robert Saville said: “We have spent the last two years planning the next chapter in our Mother story. And like all our decisions it comes down to people. People who believe in the values and ambitions of Mother."

"Teri, Felix, Katie and Chris are wonderful, talented and principled leaders who will help our brilliant people build on their incredible momentum and push Mother to new levels all around the world. Because, let’s face it, our industry needs a strong Mother now more than ever.” 


Mother Elevates Next Generation of Global Leaders

Mother has announced the promotion of Executive Creative Director, Jed Cohen, to take on the role of Chief Creative Officer for the Los Angeles office.

Mother, has announced the promotion of Executive Creative Director, Jed Cohen, to take on the role of Chief Creative Officer for the Los Angeles office.

Jed joined the agency in 2022 and has been a key contributor to the growth of Mother’s business in Los Angeles. From being part of the team that defended the Sonic Drive-In business, to bringing in new clients from heavy hitting brands like General Motors and Electronic Arts—as well as a confidential new CPG client—winning 4 for 4 of his last pitches and doubling the agency’s client roster in the last twelve months. 

“I’ve been here three years, but on a daily basis I’m reminded how fiercely the idea of independence runs through Mother. It doesn’t just mean we aren’t owned by a giant holding company. It means we’re free to create things we love that build our client’s brands, and build a culture that cares about creativity and our people in equal order. The only thing that matters to me is creating the agency I wish I’d always worked at. And the chance to get to do that here is the honor of my career.” 

- Jed Cohen, Chief Creative Officer, Mother LA.

“Jed is the heart and soul of Mother in LA. Under his leadership, he’s rallied the agency to new heights in our next chapter of work and wins by putting people first." 

"You would be hard pressed to find anyone in this industry that loves our business of advertising as much as he does. His joy in what we do is contagious for all us practicing Jedheadz.”

 - Teri Miller, Partner & President, Mother USA.

The appointment comes at an exciting time for Mother LA as they onboard several new clients and hires in the last few months. They started the year with multiple projects in production around the world, their first work is about to break for several new brands, and some of the best creative yet is coming for both Postmates and Sonic. Next month they will move into their new, larger offices in Los Angeles’s West Adams neighborhood.

Jed joined Mother from TBWA\Media Arts Lab, where he created work for Apple. While there, his work was nominated for an Emmy, and he was named one of Adweek’s Top 100 Creatives in Advertising. Prior to that, he was a Creative Director at 72andSunny, where he created award winning work for Sonos, Call of Duty, Coors Light, ESPN’s Sportscenter@ Night, Carls’ Jr. and National Geographic. His work has been recognized by Cannes Lions, D&AD, Clios, the One Show, Andy’s and Webbys. He also co-wrote 

, a short film that premiered at the Tribeca Film festival.

Growing up in South Africa, Jed moved to Miami with his family at the age of 12. He won a radio contest to write a commercial for a piano company when he was 16, which made him realize that people actually got paid to make ads, and has been on that path ever since.

Adweek covered his appointment and talked to him about why there has never been a better time to be an indie agency 

Mother Promotes Jed Cohen to Chief Creative Officer of Mother Los Angeles

Mother in Berlin announced the appointment of Keke Mahlelebe as our new Head of Strategy. This hire marks another milestone in Mother's mission to bring world-class creative excellence to Europe, strengthening our diverse, internationally experienced leadership team in Berlin. Keke joins Mother Berlin following his instrumental role as Global Strategy Director for Adidas, leading the brand’s global strategy reset at TBWA, where he helped orchestrate one of the most remarkable brand turnarounds in recent memory. The best way to start the new year.

Welcome to the Mother in Berlin family, Keke. 

Mother in Berlin Welcomes Keke Mahlelebe as Its First Head of Strategy 

" This is more than a literal statement; it is a declaration of commitment and ambition to positively impact the future through creativity. It doesn’t just mean doing good or purpose-driven work, it is deeper rooted in everything we do, how we behave and interact with one another, our clients, the industry, and how the work we create shows up in society at large.

With the next generation always at the top of our minds, we jumped at the opportunity to sponsor the digital category of the 2025 US Young Lions competition. The next generation of our industry has their fingers on the pulse of culture and are the tastemakers.

A big thank you to our friends at National CineMedia for the opportunity to be part of this year's competition. 2025 marks 10 years of NCM’s role as U.S. representative and the first since NCM’s launch of the U.S. Lions Community.

The US Young Lions competition is open to all creatives aged 30 and under in the advertising, marketing, and media industries. Our colleagues Yi Chen, Gustavo Dorietto, and Jed Cohen are looking forward to the submissions. Registration closes on January 17.

Mother Sponsors US Young Lions' Digital Category

Rowett will lead our New York office, partnering with Veronica Thew (Head of Strategy) and Oriel Davis-Lyons (Chief Creative Officer) to complete the next generation of leadership trio.

Rowett joins from TBWA\Media Arts Lab where she was running the global iPhone business, bringing with her a strong business acumen and appreciation of the creative product and craft. Aside from Apple, she has also honed her craft working on brands such as McDonald’s, TikTok, Disney+, Smashbox, Tripadvisor and The Honest Company at agencies including TBWA\Chiat\Day LA, Deutsch LA and more, in Los Angeles and her native Australia. Mother will bring her to the East Coast for this next role.


Regarding her decision to take the role and join Mother, she said: “There is a wild appetite for evolution, with creativity as the only driver, that struck me when I came into Mother’s orbit. Every person is vibrating with it. This commitment to growth and invention is exactly the kind of opportunity that I have been looking for. When you couple this ambition with some of the most open and smart humans in the biz, it feels like exactly the right place to be.”

Nicole Rowett Joins Mother in New York as Managing Director

General Mills adds three agencies to its creative roster, including Mother.

General Mills announced appointment of three agencies to its creative roster, including Mother. 

“We’re looking for people who can help us with that creative firepower to bring ideas and emotions and feelings and resonance to our brands that are going to make our brands more valuable,”

 said Doug Martin, chief marketing officer for General Mills. 

“We’re looking for people to help lean in with us—maybe take some creative risks, maybe take some swings. But do some things that are going to be memorable and meaningful for consumers.”

General Mills Adds Mother to Creative Roster

We're pleased to announce (in many different languages) that Duolingo have appointed Mother to ideate and create content for the iconic brand in the UK.

Duolingo Lands at Mother

Fast Company names Good Threads the winner in the 

 category for the 2024 Innovation by Design Awards.

The Secret Little Agency, PPURPOSE, and Anak partnered with Mandai Wildlife Group to create 

— a collection of performance wear made entirely from over 100kg of upcycled unwanted garments.

From forget-proof designs to lazy-resistant functionality, each piece empowers wearers to choose better with every wear by keeping them primed for whatever the urban jungle throws their way and withstanding the perils of city life.

Good Threads wins Fast Company’s 2024 Innovation by Design Award

We’re thrilled that Mother was part of one of the hottest pitches of the year and has been awarded GM’s Buick account.


From the start of the pitch process, we shared a similar energy, ambition and collaborative spirit with the Buick team. Together, we hope to create a fresh and vibrant platform for a fast-growing brand that operates by a different marketing playbook and exudes a deserved confidence in its vehicles. It feels like an assignment made for Mother.

General Motors Adds Mother in LA to Creative Roster

The Wall Street Journal's incredible new brand platform, 

The new platform is a nod to WSJ’s unique approach to in-depth business journalism, its impact on the world, and the vital role it plays in people's lives.

Throughout June, contextual ads touting 

 appeared throughout New York City in various settings—from EV charger points to golf courses, gas pumps, delis, hot dog stands, and more—proving how business shows up in the most unexpected places.

, each showing a different side of the Journal’s coverage. It also highlighted how the stories the Journal covers are not just for those in business but for everybody; from renters’ rights and sleep divorce to your morning coffee, the Journal's reporting is your business.


The Wall Street Journal Unveils New Brand Platform

We’ve been recognised as one of the Best Places to Work in the UK by 

Best Places to Work

Ariadna Navarro joins Mother Design as its first-ever President in the US. 


After seven years of momentum—significant headcount growth and attracting higher-profile projects over the years from global brands such as Cadillac, Marriott, MLB, PayPal, Peloton, and Tripadvisor—the two realized they needed a third to help them futureproof the agency.

“We knew immediately upon meeting Ariadna that she was the person we’d been looking for. She advocates at the highest levels for the transformative power of Design and cares deeply about her teammates,” said Mark Sloan, Head of Design. “Her complementary skill sets in growth, strategy, and innovation round out our leadership team in a truly exciting way.”

Danielle Horanieh, Managing Director: “Ariadna knows the business, understands the vision for where we want to go, and has a proven track record of taking clients and agencies she's worked with to the next level of growth. We're so excited to welcome her to the team!”

Mother Design Hires Ariadna Navarro as its First President

We’re Campaign’s Independent Creative Agency of the Year 2023. Read why

Campaign Independent Creative Agency

We landed the leading green brand in the U.S., which means we get to do our two favorite things: make category-disrupting work, and make our children proud.

Seventh Generation Selects Mother in New York as its AOR

We retained Sonic. Ad Age reported, “Sonic Drive-In has retained Mother as its creative agency of record following a review first reported in July.” Told you! Welcome back home, Sonic.

Sonic Retains Mother as Lead Creative Agency

Dow Jones has selected Mother in New York as its new creative and strategic agency responsible for transforming Dow Jones’s marketing capabilities.

Sherry Weiss, Chief Marketing Officer of Dow Jones and The Wall Street Journal: "We believe that Mother will bring the appropriate expertise and sharp thinking to lead us into the next era of our brand narrative, supercharging audience engagement at such a pivotal time for our industry."

Dow Jones Selects Mother

Newly promoted Chief Production Officers and Exec Creative Director

Mother has always backed creative talent in every discipline. Today, Mother London is announcing the promotions of Anna Murray and Emma Davenport; and Martin Rose to production and creative leadership roles.

Production has always been at the heart of Mother, and its importance and impact has never been greater. Mother has asked Anna Murray and Emma Davenport, the current Heads of Production, to step up into the new roles of Chief Production Officers. The duo have worked together for twelve years at Mother, in a partnership more similar to that of a creative team than the typical solo production leadership. They’ve been hands-on in realising much of the agency’s most celebrated work. Together, they will lead a team of over 60 to unify Mother’s making capabilities.

Anna Murray and Emma Davenport, Chief Production Officers, said

: “Our own growth here reflects the value Mother puts on making and its people; Production is a fundamental partner, bringing creative and resourceful thinking into making the best work we possibly can.Continuing our long-lasting partnership and having the opportunity to shape Mother’s future is something we’re proud to do.”

In creative, Mother has promoted Creative Director Martin Rose to Executive Creative Director. Martin built his creative journey at Mother, starting at the agency in New York in 2012 before relocating to London and working across the agency’s range of high-profile clients. During his ten years in London, Martin has been behind iconic Mother campaigns, from MoneySuperMarket 

 to Uber Eats’ most recent Cannes Lions Gold-winning 

. He will now lead some of the agency’s flagship brands.

Martin Rose, Executive Creative Director, added:

 “Before joining the Mother family 14 years ago, I lost my own. Although it will never replace her, it’s nurtured, guided, and made me who I am today. I look forward to many more years with my adopted Mum, making my own children proud.”

Felix Richter, Chief Creative Officer and Partner of Mother, 

who commented: “Mother has always been about the collective. We’ve been blessed to have these three help build Mother for years and are excited for them to play an even bigger role in our next chapter.”

Mother grows leadership at home

Mother Design announces the appointment of Kathryn Jubrail and Kirsty Minns as Partners in London.

Mother Design, the global design studio within the Mother Family, announces the appointment of Kathryn Jubrail and Kirsty Minns as Partners in London. With their extensive experience, innovative perspectives, and proven track records, Kirsty and Kathryn will play pivotal roles in driving the studio’s creative vision forward.

The duo have been at the studio since early 2020, bringing almost 40 years of collective expertise in brand strategy and creative across industries and mediums. Under their leadership, Mother Design in London has flourished, with turnover up fivefold from a portfolio of work that builds brands.

Katie Mackay-Sinclair, Partner of Mother, commented: “Over the last three years, Kathryn and Kirsty have brought a hunger, passion and drive to Mother Design that has delivered way beyond the traditional parameters of ‘design’ and been a joy to see. We’re delighted to elevate them to Partners of the business they love, driving the future of Mother Design alongside their counterparts in New York and Los Angeles.”

Driven by their ambition to connect people and businesses, Kirsty and Kathryn aim to create brands that exist beyond the pages of a guidelines book but live on the streets, in our homes and in our hearts and minds.

Kirsty Minns, Partner at Mother Design in London, added, "Mother has always recognised that design is more than decoration; it is at the heart of brand building, systematically bringing to life a business in a way people can see, hear, smell and touch. Being able to bring all that together in a creative family, like Mother, is a real privilege.”

New Partners at Mother Design in London

As Jägermeister’s first global creative agency of record, our teams in London and Berlin will be working to build the Jägermeister brand worldwide. As our first ‘Pitch It Forward’ client, we’ll donate our first-year profits from working together to inspire the next generation with creativity.

We’ve welcomed Jägermeister to the Mother family.

We looked around and realized we needed someone with Marianne’s skillset, which led to her becoming Mother USA’s Chief Community & Communications Officer. While she’s building our community of alumni, friends and family, she’s also leading our PR and Comms function.

Marianne Stefanowicz is Mother’s first Chief Community & Communications Officer

Mother Berlin is saying ‘Hallo!’ to the world. Alexander Nowak will be helping us create a magnet for creative minds in the German capital.

A New Mother Family Member

Promotion of Nick Hallbery and Tom Bender moves over from Wieden+Kennedy.

They join Kirsty Minns, of Mother Design in London, as ECDs

They join Kirsty Minns, of Mother Design in London, as ECDs.

Mother is creating two more Executive Creative Director roles. They will work with Chief Creative Officer, Felix Richter, to help manage the creative department and make Mother an ever-more attractive destination for creative minds.

Commenting on this, Felix Richter said: “Mother is a collective of highly skilled creative leaders; this move is to get more strong creative voices helping to make more decisions across Mother.”

Nick and Tom join Kirsty Minns as Executive Creative Directors at Mother in London. Kirsty has been at Mother since 2018. She was promoted in 2020 to be the creative leader for Mother Design. Her previous experience includes Google Creative Lab and The Future Laboratory.

New to Mother, Tom Bender is a copywriter by trade; he has been at Wieden+Kennedy London for the past six years. During that time, he worked on many highly effective and award-winning campaigns, ranging from Three’s #PhonesAreGood to Nike’s Londoner. His work has received premium creative awards - including a Cannes Lions Grand Prix, Titanium, and seven D&AD Yellow Pencils - and few creative portfolios will generate such a positive response from your average Gen Zer.

Mother London bolsters Executive Creative Director talent

Our Mother family is growing…the newest addition to our team is Felix Richter, who will be joining us as Chief Creative Officer and a Global Creative Partner. He’s best known for the last decade he spent at Droga5 in New York.

News. The not depressing kind.

Bombay Sapphire and Mother Join Forces

Bombay Sapphire and Mother Join Forces

Mother in LA Has a New Managing Director and Head of Strategy

The Market Is Yours with iShares

Mother Elevates Next Generation of Global Leaders

Mother Promotes Jed Cohen to Chief Creative Officer of Mother Los Angeles

Mother in Berlin Welcomes Keke Mahlelebe as Its First Head of Strategy

Mother Sponsors US Young Lions' Digital Category

Nicole Rowett Joins Mother in New York as Managing Director

General Mills Adds Mother to Creative Roster

Duolingo Lands at Mother

Good Threads wins Fast Company’s 2024 Innovation by Design Award

General Motors Adds Mother in LA to Creative Roster