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General Mills adds three agencies to its creative roster, including Mother.

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General Mills announced appointment of three agencies to its creative roster, including Mother. 

“We’re looking for people who can help us with that creative firepower to bring ideas and emotions and feelings and resonance to our brands that are going to make our brands more valuable,”

 said Doug Martin, chief marketing officer for General Mills. 

“We’re looking for people to help lean in with us—maybe take some creative risks, maybe take some swings. But do some things that are going to be memorable and meaningful for consumers.”

General Mills Adds Mother to Creative Roster

We’re thrilled that Mother was part of one of the hottest pitches of the year and has been awarded GM’s Buick account.


From the start of the pitch process, we shared a similar energy, ambition and collaborative spirit with the Buick team. Together, we hope to create a fresh and vibrant platform for a fast-growing brand that operates by a different marketing playbook and exudes a deserved confidence in its vehicles. It feels like an assignment made for Mother.

General Motors Adds Mother in LA to Creative Roster

We landed the leading green brand in the U.S., which means we get to do our two favorite things: make category-disrupting work, and make our children proud.

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Seventh Generation Selects Mother New York as its AOR

We retained Sonic. Ad Age reported, “Sonic Drive-In has retained Mother as its creative agency of record following a review first reported in July.” Told you! Welcome back home, Sonic.

Sonic Retains Mother as Lead Creative Agency

Dow Jones has selected Mother in New York as its new creative and strategic agency responsible for transforming Dow Jones’s marketing capabilities.

Sherry Weiss, Chief Marketing Officer of Dow Jones and The Wall Street Journal: "We believe that Mother will bring the appropriate expertise and sharp thinking to lead us into the next era of our brand narrative, supercharging audience engagement at such a pivotal time for our industry."

Dow Jones Selects Mother

As Jägermeister’s first global creative agency of record, our teams in London and Berlin will be working to build the Jägermeister brand worldwide. As our first ‘Pitch It Forward’ client, we’ll donate our first-year profits from working together to inspire the next generation with creativity.

News. Client News

General Mills Adds Mother to Creative Roster

General Motors Adds Mother in LA to Creative Roster

Seventh Generation Selects Mother New York as its AOR

Sonic Retains Mother as Lead Creative Agency

Dow Jones Selects Mother

We’ve welcomed Jägermeister to the Mother family.