Mother in Berlin announced the appointment of Keke Mahlelebe as our new Head of Strategy. This hire marks another milestone in Mother's mission to bring world-class creative excellence to Europe, strengthening our diverse, internationally experienced leadership team in Berlin. Keke joins Mother Berlin following his instrumental role as Global Strategy Director for Adidas, leading the brand’s global strategy reset at TBWA, where he helped orchestrate one of the most remarkable brand turnarounds in recent memory. The best way to start the new year.
Welcome to the Mother in Berlin family, Keke.