The Wall Street Journal

The Wall Street Journal

It's Your Business

The Wall Street Journal's new brand platform — "It's Your Business."

A nod to WSJ’s unique approach to in-depth business journalism, its impact on the world, and its vital role in people's lives.

Contextual ads touting It’s Your Business appeared throughout New York City in various settings—from EV charger points to golf courses, gas pumps, delis, hot dog stands, and more—proving how business shows up in the most unexpected places.

The campaign featured a wide range of articles, each showing a different side of the Journal’s coverage.

The stories the Journal covers are not just for those in business but for everybody – from renters’ rights and sleep divorce to your morning coffee, the Journal's reporting is your business.

ev station
shroom business
schmear business
hot dog business
gas business