What You Leave Behind

Life insurance faces a significant marketing problem: nobody wants to think about death. Dealing with the loss of a loved one or confronting our own mortality is something many shy away from. That’s why Amica, a 116-year-old insurance brand, has taken a new approach with its branded short film series— “What You Leave Behind.”

The series seeks to help people see meaning and beauty in the things left behind when someone passes away, and to consider making life insurance part of that legacy to help provide security to the ones they love.

Learn more about the campaign by visiting