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General Mills Adds Mother to Creative Roster
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General Mills Adds Mother to Creative Roster

10.1.24

General Mills Adds Mother to Creative Roster featured image

General Mills announced appointment of three agencies to its creative roster, including Mother.

“We’re looking for people who can help us with that creative firepower to bring ideas and emotions and feelings and resonance to our brands that are going to make our brands more valuable,” said Doug Martin, chief marketing officer for General Mills. “We’re looking for people to help lean in with us—maybe take some creative risks, maybe take some swings. But do some things that are going to be memorable and meaningful for consumers.”

Read the full story at Ad Age.