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General Mills adds three agencies to its creative roster, including Mother.

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General Mills announced appointment of three agencies to its creative roster, including Mother. 

“We’re looking for people who can help us with that creative firepower to bring ideas and emotions and feelings and resonance to our brands that are going to make our brands more valuable,”

 said Doug Martin, chief marketing officer for General Mills. 

“We’re looking for people to help lean in with us—maybe take some creative risks, maybe take some swings. But do some things that are going to be memorable and meaningful for consumers.”

General Mills Adds Mother to Creative Roster

We're pleased to announce (in many different languages) that Duolingo have appointed Mother to ideate and create content for the iconic brand in the UK.

Duolingo Lands at Mother

Fast Company names Good Threads the winner in the 

 category for the 2024 Innovation by Design Awards.

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The Secret Little Agency, PPURPOSE, and Anak partnered with Mandai Wildlife Group to create 

— a collection of performance wear made entirely from over 100kg of upcycled unwanted garments.

From forget-proof designs to lazy-resistant functionality, each piece empowers wearers to choose better with every wear by keeping them primed for whatever the urban jungle throws their way and withstanding the perils of city life.

Good Threads wins Fast Company’s 2024 Innovation by Design Award

We’re thrilled that Mother was part of one of the hottest pitches of the year and has been awarded GM’s Buick account.


From the start of the pitch process, we shared a similar energy, ambition and collaborative spirit with the Buick team. Together, we hope to create a fresh and vibrant platform for a fast-growing brand that operates by a different marketing playbook and exudes a deserved confidence in its vehicles. It feels like an assignment made for Mother.

General Motors Adds Mother in LA to Creative Roster

The Wall Street Journal's incredible new brand platform, 

The new platform is a nod to WSJ’s unique approach to in-depth business journalism, its impact on the world, and the vital role it plays in people's lives.

Throughout June, contextual ads touting 

 appeared throughout New York City in various settings—from EV charger points to golf courses, gas pumps, delis, hot dog stands, and more—proving how business shows up in the most unexpected places.

, each showing a different side of the Journal’s coverage. It also highlighted how the stories the Journal covers are not just for those in business but for everybody; from renters’ rights and sleep divorce to your morning coffee, the Journal's reporting is your business.


The Wall Street Journal Unveils New Brand Platform

We landed the leading green brand in the U.S., which means we get to do our two favorite things: make category-disrupting work, and make our children proud.

Seventh Generation Selects Mother in New York as its AOR

We retained Sonic. Ad Age reported, “Sonic Drive-In has retained Mother as its creative agency of record following a review first reported in July.” Told you! Welcome back home, Sonic.

Sonic Retains Mother as Lead Creative Agency

Dow Jones has selected Mother in New York as its new creative and strategic agency responsible for transforming Dow Jones’s marketing capabilities.

Sherry Weiss, Chief Marketing Officer of Dow Jones and The Wall Street Journal: "We believe that Mother will bring the appropriate expertise and sharp thinking to lead us into the next era of our brand narrative, supercharging audience engagement at such a pivotal time for our industry."

Dow Jones Selects Mother

As Jägermeister’s first global creative agency of record, our teams in London and Berlin will be working to build the Jägermeister brand worldwide. As our first ‘Pitch It Forward’ client, we’ll donate our first-year profits from working together to inspire the next generation with creativity.

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